At this morning's meeting of the
Medical Massage Alliance, Larisa tossed out a great marketing idea for massage therapists. Just as you see your dentist regularly to make sure your teeth are healthy, and just as you see your chiropractor to make sure your bones and joints are healthy,
you should see your massage therapist regularly to make sure your muscles are healthy. I love this idea. It gives both me and my clients something beyond the "it feels good, so let's keep doing it" rationale for regular wellness massage. We all understand the benefits of massage, but this idea is a good reminder of a fundamental reason to get regular massage.