Online Publishing and Internet Marketing Resume, Seattle, WA

Summary

  • Broad and deep experience in the business, technical, and creative aspects of new-media publishing and marketing.
  • Experienced, imaginative manager, embracing customer-focused, data-driven decision making.
  • Equally comfortable writing business plans, proposals, functional specifications, how-to articles, marketing and advertising copy, procedures manuals, HTML, SQL queries, and server-level redirects.
  • Skilled oral communicator, both one-on-one and in group and public settings (interviews, meetings, presentations, speeches, teaching, emceeing, performances, etc.).

Publishing, Marketing, and Management Experience

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Elless Media, Seattle, WA
DigitalCandle.com, Bellevue, WA
  • Director of Marketing, June 2001-January 2002
    Created highly automated and systematized marketing services product for shareware developers. Created and staffed sales and marketing department.
workz.com, Seattle, WA
  • Executive Producer, April 1998-December 2000
    Managed major website redesign and custom content management system implementation. Launched and operated online design and marketing services business. Assigned, wrote, and edited stories on e-commerce, website design and development, search engine marketing, and website promotion for website and weekly newsletter.
Big Tent Media Labs, San Francisco, CA
  • Senior Producer, August 1996-August 1997
    Developed prototype for a community-based, database-driven online publication and resource guide.
College Textbook Publishing
  • Editor, Marketing Manager, Sales Rep, September 1984-August 1996
    Managed editorial, marketing, and sales programs of up to $20 million in annual sales. Consistently exceeded sales and acquisitions goals. Educated peers and supervisors on internet and computer technologies.

Education

  • B.A., University of Oregon, summa cum laude, 1984. Magazine journalism major (William Gurney Memorial Award for Outstanding Senior Man). English minor. Phi Beta Kappa.
  • Radcliffe Publishing Procedures Course, 1984. The Radcliffe Publishing Course is an intensive six-week program on book and magazine publishing.
  • Numerous professional and graduate-level courses in business management, publishing, and design, 1987-1996, including:
    • Multimedia Project Management, San Francisco State University, 1996
    • Online Journalism, San Francisco State University, 1995
    • Financial Management for the Closely Held Business, Seafirst Bank, 1990
    • The Financial Aspects of Publishing, Pace University, 1987
    • Editorial Project Management, New York University, 1986
    • graphic design courses, School of Visual Arts, 1987-8

Community Service

  • Associate Producer, TEDxRainier, pre-production, on-site event production, and post-production, 2011
  • “Compassion Ambassador” Concierge, Seeds of Compassion, customer support for high-level (>$10K) event sponsors, 2008
  • Seattle Liaison, Executives on Auction, local promotion and networking for an innovative Canadian charity, 2003.
  • Arts Volunteer
    • Independent world music & dance event promotion, 2001-present.
    • Moisture Festival, 2008-present
    • Northwest Folklife, 2007-present
    • Fremont Arts Council (Fremont Solstice Parade), 1999-present.
    • Seattle World Percussion Society (World Rhythm Festival), 1999-2003. Board member 2001-2003.
    • Bumbershoot, 1993-1999

Publications & Speeches

  • Speech: (Ignite-style talk) “Office Fitness,” WordPress Seattle MeetUp, 2011.
  • Speech: “Ergonomics in the Workplace,” Washington State Podiatric Medical Assistants Association (WSPMAA), 2011.
  • Article: “Become a Savvy Internet User,” Applied Clinical Trials, 1998 (this article won an editorial excellence award from the magazine’s corporate parent, Advanstar).
  • Speech: “Publishers Consider the Impact of the Worldwide Web,” American Institute of Biological Sciences annual meeting, 1996.
  • Policy and Procedures Manuals, Training Materials, Proposals, Business Plans, and other writing and documentation: Many, many such publications at pretty much every place I’ve worked.

Business Skills

  • GTD (getting things done)
  • leadership
  • vision
  • creativity
  • communication
  • strategy & planning
  • marketing management
  • editorial management
  • web production management
  • sales & account management
  • website content strategy
  • search engine optimization (SEO)
  • website information architecture
  • relational database specification
  • website promotion
  • writing & editing
  • research & interviewing
  • business presentations
  • teaching & curriculum design
  • documentation & training
  • HTML & CSS; SQL queries
  • WordPress, Drupal, custom content management systems (CMS)
  • no real coding knowledge but comfortable modifying JavaScript, PHP, etc.
  • all standard business applications: OpenOffice, Google Docs, Word, Excel, PowerPoint, etc.
  • basic Spanish & rudimentary French

Personal

Curious, eclectic generalist with interest in the interwebs, business, world music (especially West African percussion, which I have studied and performed for ten years), personal growth and development, life hacking, social psychology, tai chi, public speaking, improv, event management, and performance production. Lifelong learner. Nice guy.

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