Web Publishing & Internet Marketing Resume, Seattle, WA

Seasoned professional with broad and deep experience in the business, creative, and technical aspects of online publishing and internet marketing.
Accomplished and knowledgeable content strategist and search engine optimization expert.
Equally comfortable writing business plans, functional specifications, how-to articles, marketing and advertising copy, HTML, SQL queries, and server-level redirects.
Skilled verbal communicator, both one-on-one and in group and public settings (meetings, presentations, teaching, emceeing, etc.).
Both entrepreneurial (see Bodywork U and Beyond the Cascade e.g.) and intrapreneurial (see BannerWorkz, e.g.).
Grounded, personable, no-nonsense demeanor; playful and curious personality; balanced lifestyle.

Bodywork U, Seattle, WA: President & Publisher, July 2006-present
Publish large-scale educational directory for the massage and bodywork field.

LarrySwanson.com, Seattle, WA: Principal, August 1997-November 2003
Search engine marketing and web-presence consulting for independent professionals and small businesses.

Digital Candle, Bellevue, WA: Director of Marketing, June 2001-January 2002
Planned, created and staffed corporate marketing, marketing production, and sales programs for e-commerce and marketing services firm. Designed and implemented automated search engine optimization tools for client sites.

workz.com, Seattle, WA: Executive Producer, April-December 2000
Managed major web site redesign and custom content management system implementation. Site design, information architecture, and editorial workflow all designed with search engine optimization in mind.

Director of Special Projects, December 1999-April 2000
Developed "The Marketplace," a contextual e-commerce initiative.

Product Manager, BannerWorkz, December 1998-December 1999
Launched and operated online design and marketing services business.

Senior Producer/Editor, April-December 1998
Assigned, wrote, and edited stories on e-commerce, web site design and development, search engine marketing, and web site promotion for web site and weekly newsletter.

Big Tent Media Labs, San Francisco, CA: Senior Producer, August 1996-August 1997
Developed launch plan and prototype for a community-based, database-driven online publication and resource guide.

College Textbook Publishing, 1984-1996 Acquired, developed, marketed, and sold college textbooks in the social and biological sciences. Managed territories and product lines from $200K to $20 million.: Editorial and Marketing Management (6 years)
Managed editorial and marketing programs in the social and biological sciences. Consistently exceeded manuscript-acquisition, list-growth, and financial goals.
Field Representative (5 years)
Sold textbooks and scouted for manuscripts in the Northwest and Midwest. Consistently exceeded sales and manuscript-acquisition goals.

The Cat's Pajamas, Anacortes, WA: Sales Manager, October 1990-September 1991
Sold automated accounting and fulfillment system to book publishers. Specified software customization and coordinated installation.

B.A., University of Oregon, summa cum laude, 1984. Magazine journalism major. English minor. Phi Beta Kappa.

Radcliffe Publishing Procedures Course, 1984. The Radcliffe Publishing Course is an intensive six-week program on book and magazine publishing.

Organizer: The Fremont Noodle House Group, professional networking luncheons, 1998-present.

Arts Volunteer:
- Independent world music & dance event promotion, 2001-present.
- Fremont Arts Council (Fremont Solstice Parade), 1999-present.
- Seattle World Percussion Society (World Rhythm Festival), 1999-2003. Board member 2001-2003.
- Bumbershoot, 1993-1999

Juror: National Educational Media Network, 1995-1997. Reviewed and rated educational software and web sites.

Guest "Marketing Guru": Mark Welch's "Web Publishers' Brainstorming Session," 1999.

Numerous Articles on internet marketing, e-commerce, and web design and development for workz.com and its syndication and business partners (Lycos, bCentral, Inc.com, SmartAge, etc.), 1998-99. See my writing samples page for links to some of these articles.

Article: "Become a Savvy Internet User," Applied Clinical Trials, 1998 (this article won an editorial excellence award from the magazine's corporate parent, Advanstar).

Speech: "Publishers Consider the Impact of the Worldwide Web," American Institute of Biological Sciences annual meeting, 1996.

Policy and Procedures Manuals, Training Materials, Proposals, Business Plans, and other writing and documentation: Many, many such publications at pretty much every place I've worked.

Business Skills: search engine optimization

web site content strategy

web site information architecture

web site promotion

e-mail marketing

relational database design

strategy & planning

marketing management

sales & account management

web production management

editorial management

writing & editing

research & interviewing

business presentations

teaching & curriculum design

documentation & training

web page layout design

HTML, CSS (style sheets), XML

basic French & Spanish