Years ago, back when I was a college textbook rep, a professor told me that when new college campuses are built the designers don’t put in all the sidewalks right away. They wait to see where the students wear a path in the grass and then build them there. You can use this same idea [...]
This post by online marketing consultant Josh Freedman is reprinted here with his permission. Freedman specializes in search engine optimization (SEO) in Seattle, WA. 1. Know Your Customer Before you start redesigning your website, it’s best to learn as much as you can about your customers and what capabilities they expect. The design of the [...]