Content Architect

When making content plans, it’s easy to focus on the web pages, app screens, and voice prompts that your readers and users see and hear. The practices I use design the intelligent content foundation on which you build those interactions and interfaces.

Content strategy

Content strategy gives you the business direction for your content efforts. You discover and articulate your content plans by aligning your customers’ needs and your organization’s goals.

Content modeling

Content modeling gives you a clear picture of your content. Visualizing and describing your content ecosystem before you build it brings it to life – and improves the lives of all involved.

Information architecture

Information architecture gives you a meaningful structure in which to organize, categorize, and label the components you use to build your websites, apps, and other content creations.

While my strong suit is in strategy, modeling, and information architecture, I also have several years of experience in interaction and interface design.

Content design

Content design gives you a way to assemble content components (words, pictures, recordings, etc.) and gather them into useful, usable assemblies for use in digital interactions.

UX writing

UX writing gives you a way to render and present content assemblies and interactions as attractive, helpful interfaces for web pages, app screens, voice utterances, and other interfaces.

These practices can improve any type of content program — an enterprise-wide initiative, a website, a SaaS or mobile app, a marketing program, a chatbot or voice assistant, etc. If you’re curious about how they fit in the overall field of digital design, take a look at how they align with the layers of UX model.

Content Strategy Insights podcast

I host the Content Strategy Insights podcast, airing an interview approximately every other week. My guests have included many of the most accomplished practitioners and educators in the field. Recently I have begun to focus more on content modeling and information architecture conversations, but the show will always reflect my eclectic interests and generalist tendencies.

Community event organizing

I love bringing people together at community events. I am always organizing a conference, meetup, or other gathering. Currently I’m co-organizing the Content Strategy Seattle meetup and the 2022 World Information Architecture Day Phoenix and chairing the content graph programming track for the Knowledge Graph Conference. Previously, I have helped organize events like Utterly Content and Ignite Seattle.