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Larry Swanson

Content Architect

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Larry Swanson - Content Architect

Larry Swanson is a content architect and digital strategist. He hosts the Content Strategy Insights podcast and co-organizes the Seattle Content Strategy meetup. He has also helped organize community events like the Knowledge Graph Conference and World Information Architecture Day. In his spare time he plays with community samba bands: Samba de Cavalo in Phoenix and VamoLá! in Seattle.

Three Flavors of Content Strategy

January 27, 2020 by Larry Swanson Leave a Comment

picture of serving of Neapolitan ice cream to illustrate content strategy 3-flavors concept

We all think about content strategy differently. Here’s one way to look at it. I’ve talked with several dozen startup founders over the past six months. They’ve each had their own ideas about what content strategy is. And my own thinking on the subject has evolved considerably as I’ve talked with them (and with other […]

Filed Under: Content Strategy Tagged With: flavors

The DIY Content Strategy Checklist

June 13, 2019 by Larry Swanson Leave a Comment

Content strategy is crucial to your success online. There are many steps involved in crafting a good content strategy. But it isn’t rocket science. Anyone with a modicum of digital business experience can do it. Follow this checklist to create and implement a state-of-the-art web content program. How This List Came to Be After a […]

Filed Under: Content Strategy Tagged With: DIY

A Content Strategy Process Model

December 14, 2018 by Larry Swanson Leave a Comment

photo of checkboxes and marker to represent the DIY Content Strategy Checklist

Content strategy can be described as a process. At the highest level, it entails planning, implementing, and administering the creation, distribution, and promotion of digital content. At a more detailed level, it entails stages familiar to any digital or business strategist: discovery, strategy, governance, designing, building, publishing, and management. At an even more detailed level, […]

Filed Under: Content Strategy

The Definitive Guide to Actual Famous Standing Desk Users

June 21, 2016 by Larry Swanson 1 Comment

illustration of Leonardo Da Vinci, alleged standing desk user

Did Da Vinci Really Use a Standing Desk? Probably Not. But Plenty of Other Famous People Did and Do. You know that thing where a plausible-sounding but demonstrably false idea takes on a life of its own and becomes conventional wisdom? It would appear that this phenomenon is afflicting the lore around famous standing-desk users. […]

Filed Under: Standing Desk

The 3 R’s of Habit Formation

February 4, 2014 by Larry Swanson Leave a Comment

photo of hiker looking at mountain

Behavior change is tough, especially when you’re trying to adopt a new habitual behavior. A daunting array of psychological ideas underlie the formation of a new habit. Fortunately, these concepts and practices cluster nicely into an easy-to-remember trio of familiar actions. If you want to make a behavior a habit, all you have to do […]

Filed Under: Habit Formation & Behavior Change Tagged With: habits

Djembe Technique

September 25, 2006 by Larry Swanson Leave a Comment

photo of Larry Swanson, UX content expert and content architect

Developing good djembe technique is crucial if you want to be an in-demand djembe accompanist or if you want to solo for dance classes or in performance. Bass, tone, and slap are the alphabet for your djembe vocabulary. Body Mechanics & Breathing Before you even touch your drum, get warmed up and get grounded. Walk […]

Filed Under: African Drumming Tagged With: djembe

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