I’m in an interesting liminal place this weekend, basking in the glow of last week’s Confab content strategy conference and preparing for this week’s Knowledge Graph Conference. In the content world, I spend a lot of time modeling content. In the knowledge graph world, I am more concerned with modeling domains. At Confab I offhandedly […]
Content in Design Systems
I’ve spent a lot of time lately working with, thinking about, and studying the role of content in design systems, and I think I’ve discovered a pattern. Three kinds of content When accounting for content in design systems, I think we’re talking about three things: content in, for, and about the system. Content IN design […]
Three Flavors of Content Strategy
We all think about content strategy differently. Here’s one way to look at it. I’ve talked with several dozen startup founders over the past six months. They’ve each had their own ideas about what content strategy is. And my own thinking on the subject has evolved considerably as I’ve talked with them (and with other […]
The DIY Content Strategy Checklist
Content strategy is crucial to your success online. There are many steps involved in crafting a good content strategy. But it isn’t rocket science. Anyone with a modicum of digital business experience can do it. Follow this checklist to create and implement a state-of-the-art web content program. How This List Came to Be After a […]
A Content Strategy Process Model
Content strategy can be described as a process. At the highest level, it entails planning, implementing, and administering the creation, distribution, and promotion of digital content. At a more detailed level, it entails stages familiar to any digital or business strategist: discovery, strategy, governance, designing, building, publishing, and management. At an even more detailed level, […]
The Definitive Guide to Actual Famous Standing Desk Users
Did Da Vinci Really Use a Standing Desk? Probably Not. But Plenty of Other Famous People Did and Do. You know that thing where a plausible-sounding but demonstrably false idea takes on a life of its own and becomes conventional wisdom? It would appear that this phenomenon is afflicting the lore around famous standing-desk users. […]
The 3 R’s of Habit Formation
Behavior change is tough, especially when you’re trying to adopt a new habitual behavior. A daunting array of psychological ideas underlie the formation of a new habit. Fortunately, these concepts and practices cluster nicely into an easy-to-remember trio of familiar actions. If you want to make a behavior a habit, all you have to do […]