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Larry Swanson

Content Architect

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Content Strategy

Three Flavors of Content Strategy

January 27, 2020 by Larry Swanson Leave a Comment

picture of serving of Neapolitan ice cream to illustrate content strategy 3-flavors concept

We all think about content strategy differently. Here’s one way to look at it. I’ve talked with several dozen startup founders over the past six months. They’ve each had their own ideas about what content strategy is. And my own thinking on the subject has evolved considerably as I’ve talked with them (and with other […]

Filed Under: Content Strategy Tagged With: flavors

The DIY Content Strategy Checklist

June 13, 2019 by Larry Swanson Leave a Comment

Content strategy is crucial to your success online. There are many steps involved in crafting a good content strategy. But it isn’t rocket science. Anyone with a modicum of digital business experience can do it. Follow this checklist to create and implement a state-of-the-art web content program. How This List Came to Be After a […]

Filed Under: Content Strategy Tagged With: DIY

A Content Strategy Process Model

December 14, 2018 by Larry Swanson Leave a Comment

photo of checkboxes and marker to represent the DIY Content Strategy Checklist

Content strategy can be described as a process. At the highest level, it entails planning, implementing, and administering the creation, distribution, and promotion of digital content. At a more detailed level, it entails stages familiar to any digital or business strategist: discovery, strategy, governance, designing, building, publishing, and management. At an even more detailed level, […]

Filed Under: Content Strategy

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