We all think about content strategy differently. Here’s one way to look at it. I’ve talked with several dozen startup founders over the past six months. They’ve each had their own ideas about what content strategy is. And my own thinking on the subject has evolved considerably as I’ve talked with them (and with other […]
Content Strategy
The DIY Content Strategy Checklist
Content strategy is crucial to your success online. There are many steps involved in crafting a good content strategy. But it isn’t rocket science. Anyone with a modicum of digital business experience can do it. Follow this checklist to create and implement a state-of-the-art web content program. How This List Came to Be After a […]
A Content Strategy Process Model
Content strategy can be described as a process. At the highest level, it entails planning, implementing, and administering the creation, distribution, and promotion of digital content. At a more detailed level, it entails stages familiar to any digital or business strategist: discovery, strategy, governance, designing, building, publishing, and management. At an even more detailed level, […]