From 1998 until 2025 I offered consulting services under the brand name Elless Media. I’m not currently taking on clients.
Testimonials
“I can say without hyperbole that if Larry didn’t exist, Expedia Group would need to have invented him for the incredibly complex challenge of front- and back-end content systems realignment, cross-functional alliance building, and content-systems thought leadership that he tackled during his time with us.”
Aaron Burgess, Expedia Group
“If you’re looking for someone who can step into a complicated enterprise environment, make sense of ambiguity, and get people moving in the same direction, Larry’s your guy. . . Oh, and he’s wonderful to work with, too.”
Keri Maijala, LinkedIn
“No recommendation of Larry can be complete without mentioning his extensive thought-leadership work, curating the industry’s best minds in content, AI, and knowledge graphs on his multiple beloved podcasts. I recommend them all to those wishing to learn more about these techniques, technologies, and their surrounding methods.”
Noz Urbina, Urbina Consulting
Services
- Fractional Chief Meaning Officer
semantic technology leadership for startups, scaleups, and small enterprises - Knowledge Architecture & Ontology Design
domain modeling, semantic modeling, and ontology design on teams building enterprise knowledge and hybrid-AI systems - Content Systems Architecture
information architecture, content modeling, service design, and taxonomy design for enterprises and scaleups - Thought Leadership Program Development
strategy and planning for podcasts, webinar series, events, and community programs for customer ecosystem development - Panel Moderation and Workshop Facilitation
conversation facilitation for conference panels, enterprise roundtables, and other professional conversations
Elless Media results
I’ve delivered transformational results for enterprises like Expedia and LinkedIn with enterprise architecture and systems design.
I’ve improved program operations and internal workflows for nonprofits and NGOs like the National Geographic Society and the National Fund for Workforce Solutions with content modeling and service design.
I’ve held workshops and delivered presentations on ontological thinking, content modeling, AI, and semantic technology for organizations like Booking.com, S&P Global, Siemens Energy, and Heidelberg University.
I’ve also helped numerous startups develop successful B2B products and high-performing content strategy and SEO programs.
Learn more about my experience on my portfolio and CV pages.
Elless Media is also the entity under which I’ve produced and aired more than 300 practice-focused podcast episodes — Knowledge Graph Insights, Content Strategy Insights, and Content + AI.
Rates
My engagements typically included advisory retainers, multi-month projects, and longer-term freelance contracts, with either fixed fees or hourly rates negotiated on a case-by-case basis. For shorter-term engagements, I provided my base hourly and day rates.

