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Larry Swanson

Content Architect

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Home / Content Modeling

Content Modeling

picture of network model to illustrate concept of modelingContent architecture is a human-centered design practice. Humans love pictures and diagrams.

Content modeling gives you tools to visualize and describe your content-program ecosystem before it is built. It doesn’t provide a map of the publications and other communications artifacts that are created but rather a conceptual map of the intellectual terrain that the content covers.

diagram showing the relationship between entities associated with a Meetup (event, group, organizer, venue, attendee)
A typical content modeling diagram

Benefits

  • aligns diverse stakeholders around an intuitive visual model and an agreed-upon shared vocabulary
  • provides crucial context for content that is created and managed separately from its presentation
  • addresses the complex issues behind buzzwords like personalization, omnichannel strategy, and decoupled architectures

Scope

  • mental modeling
    to understand customers’ content needs and expectations
  • conceptual modeling
    to scope and describe your content
  • implementation modeling
    to guide content schemas, database structure, etc.
  • metadata strategy
    to keep decoupled content connected

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Upcoming conferences

  • Utterly Content (moderating AI panel), February 27-March 2
  • The European Chatbot & Conversational AI Summit (attending), March 14-16
  • Confab (attending), May 2-3
  • The Knowledge Graph Conference (co-chairing content track), May 8-12

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+1 206-428-7623

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