Content architecture is a human-centered design practice. Humans love pictures and diagrams.
Content modeling gives you tools to visualize and describe your content-program ecosystem before it is built. It doesn’t provide a map of the publications and other communications artifacts that are created but rather a conceptual map of the intellectual terrain that the content covers.
- aligns diverse stakeholders around an intuitive visual model and an agreed-upon shared vocabulary
- provides crucial context for content that is created and managed separately from its presentation
- addresses the complex issues behind buzzwords like personalization, omnichannel strategy, and decoupled architectures
- mental modeling
to understand customers’ content needs and expectations
- conceptual modeling
to scope and describe your content
- implementation modeling
to guide content schemas, database structure, etc.
- metadata strategy
to keep decoupled content connected