If content strategy is the family discussion at the kitchen table about how and why to clean up the garage, information architecture is the actual organizing project.
Information architecture labels, categorizes, and organizes your content so that you and your readers and users can navigate and search it.
- helps users discover the right content
- helps users understand where they are and where they can go
- structures content for multiple assemblies and uses
- permits authoring workflows independent of storage and publishing concerns
- gives designers and developers well-structured content to work with
to reconcile and align internal lingo and user-favored terms
to categorize and arrange content components and elements for easy use and re-use
- navigation and search
to make content accessible and discoverable
- metadata implementation
to assign taxonomies and other information that helps both humans and computers understand how your content elements connect with one another