Internet Marketing & Web Publishing

Due to my many years of online experience, I am known to many as “the internet massage guy.”

Internet Marketing Background

I started marketing online in 1989, browsing the web before it existed (I found an HTML document at the CERN WAIS site in 1990, several months before the first web browser was created), building web sites in 1994, managing web development and internet marketing programs programs in 1996, and practicing search engine optimization in 1998. One highlight of my early internet days was being called a “marketing guru” by internet business pioneer Mark Welch.

About This Website

This site has been around in one incarnation or another since 1994. The first version of the site was hand-coded using a fountain pen and HTML 0.1, working by candlelight and inputting the data with punch cards into a Univac mainframe computer. Thankfully, web publishing tools have improved in the past 20 years, and I am very happy to now be using WordPress and the Thesis Theme to present this information to you.

Old Internet Articles

The pages below go back as many as 12 years, so they are very outdated. Proceed with caution.

Here are some old internet marketing articles.

• Internet Marketing Myths can lead to bad decisions and waste a lot of your time. This page can help you cut through the mumbo-jumbo and make better online marketing decisions.

• New Search Engine Optimization Table Trick Creating a web page layout that puts important content ahead of less relevant information like navigation links can help you get better search engine rankings.

These are some pages that I used to use to promote my internet marketing consulting practice:

• Web Presence
  is a web site and much much more.

• Web Presence Benefits include increased visibility, increased sales, and lower promotion costs.

• Search Engine Marketing
  is an umbrella term that embraces search engine optimization, pay-per-click keyword buys, and other search engine promotion techniques.

• Search Engine Optimization
  ensures that your web site is indexed properly by search engines.

• Internet Marketing
  strategy and planning integrates your web presence with your other marketing efforts.

• Online Publishing
  is an affordable and effective way to share your unique perspective and expertise with the world.

• Web Site Promotion
  gets the word out about your web presence and enhances your “link popularity.”

• Web Site Design
  presents you to the web in the best light possible.

• Web Metrics
  help you measure the success of your web presence program.

My writing samples page has some more internet articles, but please note that they are all very outdated.

Here is an alphabetical list of all of my internet marketing and web publishing pages.

• 80/20 Internet Marketing – 8020im.com
• Internet Marketing
• Internet Marketing Myths
• Larry Swanson’s Web and Business Portfolio
• Measure Your Web Success
• Online Publishing
• Publishing & Marketing Resume
• Search Engine Marketing
• Search Engine Optimization (SEO)
• SEO Table Trick
• Web Presence Benefits
• Web Site Design
• Web Site Promotion
• What Is Web Presence?
• Writing Samples

This page created 11/21/03; last updated 11/15/09.