This is the copy from an old page on my 8020im.com internet marketing consulting website. I have shut that site down but wanted to keep this info here for historical purposes.
80/20 Internet Marketing is an internet marketing company based in Seattle, WA, that focuses on helping independent professionals (and micro-business owners) improve their online presence, efficiently and cost-effectively. Get 80% of the results you need by using the 20% of the internet marketing techniques that are best suited for you and your current situation.
8020im’s founder, Larry Swanson, is a long-time web producer, internet marketer, serial entrepreneur, and independent professional. He has been doing business online for almost 20 years and has practiced and written about internet marketing since 1995 as a marketing manager in a large publishing company, as a senior manager at three dot-com start-ups, as an independent web publisher, and as a consultant. In 1999, he was called a “marketing guru” by internet marketing pioneer Mark Welch. At the numerous technology and internet events he has attended he has shamelessly button-holed and chatted up everyone from internet pioneer (and mouse inventor) Doug Engelbart to web design guru Jeffrey Veen, from hypermedia visionary Ted Nelson to web marketing experts Eric Ward, Danny Sullivan, Bruce Clay, Rand Fishkin, Geoff Ramsey, and Ralph Wilson, from usability experts Jakob Nielsen, Steve Krug, and Jared Spool to copywriting wizard Nick Usborne and content strategist Gerry McGovern, from Amazon founder Jeff Bezos to craigslist founder Craig Newmark.
Equally conversant in biz-speak, publishing lingo, and HTML, Larry’s experience and background give him unusually broad and deep expertise in the business, creative, and technical aspects of e-commerce, online publishing, and internet marketing.