Portfolio
metaphacts — Community Growth
Problem:
A knowledge graph software company with strong technology needed to grow its presence in the practitioner community and demonstrate industry thought leadership to enterprise buyers.
Approach:
Built a devrel-style community program spanning knowledge engineers, business users, and executives — Customer Advisory Board expansion, dedicated Slack workspace, evangelism content, panel moderation, and public speaking.
Outcome:
Grew customer and industry engagement; further established metaphacts as a visible, credible voice in the enterprise knowledge graph and hybrid AI space.
National Geographic Society — Content Modeling
Problem:
NGS needed to consolidate multiple CMSs into a single headless CMS without losing editorial flexibility or breaking existing content workflows.
Approach:
Led content modeling, customer journey mapping, persona development, and metadata strategy in collaboration with editorial, design, tech, and program SME teams.
Outcome:
Delivered a content model that doubled editorial efficiency, exceeded editorial and UX team requirements, and handed off cleanly to the content engineering team.
Expedia Group — Partner Onboarding
Problem:
The demand-partner onboarding platform was slow and inconsistent, creating friction for partners and blocking revenue growth.
Approach:
Owned the roadmap for UX architecture and content strategy, leading cross-functional collaboration across design, content, UX research, and enterprise engineering teams with stakeholder alignment up to director level.
Outcome:
Reduced partner onboarding time by 20%; architecture positioned the platform for continued improvement.
Expedia Group — Content Design Operations
Problem:
Content design operations lacked a coherent system — workflows were inconsistent, knowledge was siloed, and UX string management had no sustainable model.
Approach:
Conducted enterprise UX research including extensive workflow analysis, led content modeling and system design in collaboration with content design leadership, designers, researchers, and engineers.
Outcome:
Delivered a content-design system blueprint with a comprehensive knowledge-capture plan and UX-string-management content model, giving leadership a clear roadmap for operationalizing content design at scale.
Expedia Group — Enterprise CMS Architecture
Problem:
Expedia lacked a coherent enterprise-wide content architecture strategy, creating misalignment between content, platform, and engineering teams.
Approach:
Collaborated with content design and content engineering leadership and principal- and distinguished-level enterprise architects to define a shared content architecture framework.
Outcome:
Delivered enterprise content architecture overview and recommendations to VP-level leadership, creating a foundation for cross-functional alignment on content platform strategy.
LinkedIn — Design System Documentation
Problem:
LinkedIn’s design system documentation had grown organically and inconsistently, making it difficult for designers and engineers to find and apply guidance reliably.
Approach:
Led information architecture research — user interviews, tree testing, and usability testing — in collaboration with design system leadership and UX designers.
Outcome:
Implemented a new navigation scheme that testing showed to be measurably more usable than the prior version and delivered governance framework to guide future evolution of the documentation.
LinkedIn — Content Design CMS
Problem:
Content design guidance existed in multiple fragmented systems, creating workflow inefficiencies and inconsistent application across design and engineering teams.
Approach:
Audited existing documentation, led content modeling and headless CMS design, and planned integration with design system documentation and Figma.
Outcome:
Untangled years of fragmented content guidance into a single source of truth adopted across design, content, and engineering teams — not shelfware.
National Fund for Workforce Solutions — Content Modeling
Problem:
A nonprofit reorienting around a new mission needed a content model that could support a new resource library.
Approach:
Collaborated with program leadership, web communications team, and content engineer on content modeling and program analysis.
Outcome:
Delivered a content model that served the resource library design and — as an unplanned bonus outside the original project spec — clarified and formalized the organization’s core program methodology.
KnowledgeGraph.me
Problem:
Knowledge graph tools and semantic web best practices lack accessible, practitioner-facing demonstrations that show how they work in a real product context.
Approach:
Designing and building an open-source knowledge graph CMS — SKOS-based controlled vocabulary, SPARQL endpoint via pyoxigraph, TinaCMS, Eleventy, multi-collection architecture, and a full set of architecture decision records.
Outcome:
A live, open-source demonstration of semantic web best practices and modern headless architecture, first presented at the PKM Summit in Utrecht; serves as both a technical reference and a product management case study.
Talks & Thought Leadership
Selected Talks and Presentations
- Fluent but Hollow: Why Nobody Fully Trusts AI — Heidelberg University, April 2026
- Why AI Needs SemTech — internal keynote for Fortune 100 company, March 2026
- The History of the Semantic Web and the Future of Content — Content Strategy DC, May 2026
- Top Ten Knowledge Graph Insights — ProductTank Heidelberg, May 2026
- PKM Across the Semantic Spectrum — PKM Summit Utrecht, March 2025
- Ontological Thinking for Content Professionals — Intelligent Content Academy webinar, November 2024
- Bridging LLMs and Knowledge Graphs for Reliable Knowledge Sharing — Convoclub, August 2023
- Modeling and Managing Product Content — Button conference, October 2021
Selected Panel Moderation
- From a Little Semantics to Just Enough Ontology — KGC AMA with Jim Hendler & Deborah McGuinness, April 2026
- Knowledge Graphs in 2025 — Connected Data London panel, November 2025
- Unified Content Strategy: Partnerships and Shared Purpose — Button 2025 panel, October 2025 (best session award)
- Hybrid AI and the Future of Semantic Research & Industry — GRAPHIA/LUMEN Innovation Prototyping Lab, October 2025
- What GenAI Does Well — and When It Needs an Ecosystem — Digital Science webinar, December 2025
- Empowering Generative Search with Knowledge Graphs — Knowledge Graph Conference panel, May 2024
Selected Media Appearances
- When Fluency Lies: The Knowledge Problem at the Heart of AI — Crazy Wisdom podcast, June 2026
- The Hidden Architecture: Why Your Startup Needs an Ontology — Crazy Wisdom podcast, February 2026
- Strategic Content Work, Domain Models and a Bit of RDF — Teodora Petkova dialogue, December 2024
- Knowledge Graphs — Writers of Silicon Valley podcast, September 2024
- From Garbage to Gold: Navigating Generative AI with Knowledge Graphs and LLMs — MarketMuse, August 2023
- Content Modelling in the Age of Headless CMS and AI — OmnichannelX podcast, September 2023
- Leverage Omnichannel Content Design into Digital Marketing — Kalicube, February 2024
More details on these events and appearances, as well as many others, are available on my CV page.