Contact
- contact form
- +1 206-428-7623
Overview
Well-rounded content architect looking to apply my UX, strategy, and leadership skills in a collaborative role as an individual contributor on an impactful team.
Expertise
- system design
- content strategy
- content modeling
- information architecture
- content design
- UX writing
- content-profession SME
Experience
Expedia Group
Senior Content Architect (contract), March 2022-present
Enterprise content ecosystem mapping and enterprise-scale content modeling – extensive and intensive stakeholder alignment across multiple UX, content, product, and engineering teams
Content Designer (contract), August 2021-February 2022
Information architecture, system design, and communication and governance strategy for design-system and content-design teams
Elless Media
Principal, 1998-present
Content strategy, digital publishing, and web marketing
- Host and Producer, Content Strategy Insights podcast
November 2017-present
interview web, product, technical, and marketing content strategists and designers - Content Strategy Consultant
January 2017-present
craft content strategy programs and design content systems for startups, SMBs, and nonprofits - Founder, VirtualCCO
May 2019-January 2020
researched, designed, and tested productized content strategy service for startups - Founder and Publisher, Well9to5
August 2015-January 2017
conceived, raised funding for, designed, and operated digital “active office” publication - Editor-in-Chief (interim), WorkWhileWalking
January-April 2015
ran content marketing operation for office fitness company, mentored editorial staff - Founder and Publisher, BodyworkU
June 2006-October 2012
founded, built, and operated continuing education class promotion website - Web Marketing Consultant
January 1998-June 2006
created strategy, marketing, publishing, and SEO programs for SMBs and startups - Director of Marketing (interim), Digital Candle
June 2001-January 2002
designed and built marketing-services system for shareware developers
workz.com
Jack-of-All-Trades, April 1998-December 2000
Senior manager for startup that educated SMBs on web design, development, and marketing
Community and Pro Bono
Community Events Organizer and Promoter, 1998-present
Professional and volunteer community event organizing
Larry Swanson, LMT
Massage Therapist and Educator, January 1999-March 2020
Professional massage practice in downtown Seattle
Public Speaking
- Content Modeling and IA talk (also organized this event)
World IA Day Phoenix, March 5, 2022 - Modeling and Managing Product Content talk
Button, October 22, 2021 - Content Modeling: An Overview talk
Auckland NZ Content Strategy Meetup, May 20, 2021 - UX & Information Architecture: Two Concepts, Three Views talk
World Information Architecture Day Phoenix, February 26, 2021 - Content Modeling for UX Practitioners talk
UX Writer Conference, February 10, 2021 - Content Modeling in WordPress talk
WordFest, January 21, 2021 - Modeling Content Strategy talk
LavaCon, October 23, 2020 - Modelling Content Strategy keynote
Utterly Content, October 19, 2020 - A Conceptual Model of Content Strategy lecture
UW Storytelling & Content Strategy program, October 7, 2020 - The Three Flavors of Content Strategy lightning talk
UX Writer Conference, June 9, 2020 - A Day in the Life of a Content Strategist/Content Designer panelist
FH Joanneum Content Strategy program, May 21, 2020 - Balancing Quantitative and Qualitative Perspectives in UX Strategy panel host
ConveyUX, March 5, 2020 - Content Strategy for Startups roundtable
Cambia Grove, Jan. 22, 2020 - Content Strategy for Startups presentation
Seattle Interactive Conference, October 18, 2019 - Introduction to Content Design Lunch + Learn
Impact Hub Seattle, August 7, 2019 - Content Strategy Lunch + Learn
Office Nomads, June 11, 2019 - Content Marketing Panel moderator
Content Strategy Seattle meetup, April 4, 2019 - Keeping Your Customers and Optimizing User Experience panelist
Lean Startup meetup, April 1, 2019 - Content Design 101 workshop
Seattle Public Library, March 3, 2019 - DIY Content Strategy presentation
WordCamp Seattle, Nov. 10, 2018 - DIY Content Strategy lightning talk
WordCamp Portland, Nov. 3, 2018 - DIY Content Strategy presentation
WordCamp Vancouver, Oct. 13, 2018 - How Events Can Build Community around Your Brand Story presentation
Seattle Startup Week, Oct. 9, 2018 - DIY Content Strategy workshop
WordCamp NYC, Sept. 15, 2018 - DIY Content Strategy lunch + learn
Impact Hub Seattle, Aug. 22, 2018 - The Active Office full-day professional development course
American Industrial Hygiene Association, Oct. 5, 2016 - The 3 R’s of Habit Formation presentation at lifehacking conference
Spark Weekend Seattle, Feb. 1, 2014 - Build Your Own Standing Desk 5-minute lightning talk
Ignite Seattle, Nov. 8, 2012
Media Appearances
- Migrating from a Legacy CMS to a Headless CMS interview guest
Headless Creator, August 27, 2021 - A Step by Step Guide to Content Strategy in 2021 podcast interview guest
Writers in Tech, February 5, 2021 - Turning Conversations into Meaningful Content interview guest
Customer Success by Design, August 18, 2020
Education
- B.A., University of Oregon, summa cum laude, Phi Beta Kappa
magazine journalism major; English minor - Radcliffe Publishing Procedures Course, Harvard University
intensive six-week program on book and magazine publishing